{"title":"New Arrivals","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe latest gear to land at Body Muscle Matters. Fresh additions for building muscle, training harder, and recovering better, picked to earn their place in your kit. Check back often as new arrivals drop here first.\u003c\/p\u003e","products":[{"product_id":"high-density-foam-roller-18-length-red-black","title":"High-Density Foam Roller for Muscle Recovery \u0026 Mobility","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eHigh-Density Foam Roller for Muscle Recovery \u0026amp; Mobility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSore the day after leg day? Roll it out. A few minutes on this firm foam roller works tension out of tight muscles, helps you warm up before you train and recover faster after, so you turn up to your next session feeling fresh instead of stiff.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThink of it as a deep-tissue massage you can do yourself, at home, without the massage-therapist price tag.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhy it earns a spot in your gym bag:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEases post-workout soreness.\u003c\/strong\u003e Rolling out worked muscles after training helps take the edge off next-day soreness, so heavy sessions don't leave you hobbling.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eLoosens you up before you lift.\u003c\/strong\u003e A quick roll in your warm-up gets blood flowing to cold muscles and helps them move freely, useful before squats, deadlifts or a run.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eTargets tight spots and knots.\u003c\/strong\u003e Use your own bodyweight to lean into stubborn areas like quads, calves, glutes and upper back, releasing tension where you actually feel it.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFirm where it counts.\u003c\/strong\u003e The high-density foam stays stiff under load for a deeper, more effective roll than a soft beginner roller, and it keeps its shape session after session.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eReady whenever you are.\u003c\/strong\u003e Wipes clean in seconds and slots under a bench or into a kit bag, so recovery is always within reach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSize: 18 inches long, 6 inches in diameter. Firm high-density foam. For adult use.\u003c\/p\u003e","brand":"Body Muscle Matters","offers":[{"title":"1 \/ 18\"","offer_id":53206151037264,"sku":"cbf9d009-e194-4db4-a73f-65ca39e014c0","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/6210\/0560\/files\/ChatGPTImageJun30_2026_03_54_24PM.png?v=1782832802"},{"product_id":"jump-rope-weighted-jump-rope-for-fitness-skipping-rope-with-counter-heavy-handles-adjustable-length-cordless-jumping-rope-for-men-women-kids-fitness-exercise-training","title":"Weighted Jump Rope with Counter, Cordless 2-in-1","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWeighted Jump Rope with Counter, Cordless 2-in-1 Skipping Rope, Adjustable Length\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA versatile weighted jump rope with a digital counter that works two ways: use the adjustable cord for classic skipping, or swap to the cordless weighted balls for ropeless cardio in tight spaces, no rope to trip on. Great for home workouts, travel and getting extra cardio in without much room.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eDigital tracking built in\u003c\/strong\u003e\u003cbr\u003eOne handle has a backlit LCD screen that tracks your jumps, workout time and calories based on the weight you enter. Set your weight (20-120kg), set a timer (1-60 minutes), and see your jump count and calorie estimate as you go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSmooth weighted handles\u003c\/strong\u003e\u003cbr\u003eWeight-balanced handles run on steel speed-ball bearings for fast, even, 360° rotation, stable as you build up reps and smooth enough for beginners through to experienced skippers.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eAdjustable length, take it anywhere\u003c\/strong\u003e\u003cbr\u003eThe cord adjusts up to 9.8ft and shortens easily to suit any height, then packs into the included storage bag without tangling. Suitable for the whole family and for CrossFit, boxing, MMA and general fitness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBuilt to last\u003c\/strong\u003e\u003cbr\u003eHigh-performance bearings give a smooth, twist-free turn, and the durable PVC cord resists bending and deformation for use indoors or out.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhat's in the box:\u003c\/strong\u003e 2 x weighted handles, 2 x rope balls, 2 x cable ties, 1 x rope (9.8ft), 1 x replacement CR2032 battery, 1 x screwdriver\u003c\/p\u003e","brand":"Body Muscle Matters","offers":[{"title":"Black+Gray","offer_id":53206151364944,"sku":"2b52cd1f-de24-48ae-b42d-4884fd679c90","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/6210\/0560\/files\/ChatGPTImageJul2_2026_02_01_11PM.png?v=1782997685"},{"product_id":"2025-new-with-timer-ab-abdominal-exercise-roller-elbow-support-abs-roller-wheel-core-exercise-equipment-automatic-rebound-abdominal-wheelblack","title":"Ab Roller Wheel with Timer \u0026 Auto-Rebound","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eAb Roller Wheel with Timer \u0026amp; Auto-Rebound, Elbow Support, 800lb Core Trainer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eTrain your core at home with this ab roller wheel, built with an auto-rebound system and elbow support to make rollouts smoother and more controlled, helping you build core and abdominal strength.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eAuto-rebound technology\u003c\/strong\u003e\u003cbr\u003eAn intelligent assisted-brake system gives a smoother, controlled rebound on each rollout, so the wheel helps guide you back in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBuilt-in elbow support\u003c\/strong\u003e\u003cbr\u003eCombines an ab roller and a flat elbow-support pad in one, for a more stable, beginner-friendly rollout.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eStrong, quiet build\u003c\/strong\u003e\u003cbr\u003eConstructed from alloy steel, plastic and rubber, supporting up to 800lb. The natural rubber wheel runs quietly and helps protect your floor, while the non-slip, sweat-absorbing sponge grips keep you comfortable.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eCompact and light\u003c\/strong\u003e\u003cbr\u003eMeasures 40 x 15 x 17cm (15.74 x 5.9 x 6.69in) and weighs just 4.2lb (1900g), easy to store and use anywhere.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eIncludes: 1 x ab roller wheel, 1 x timer\u003c\/p\u003e","brand":"Body Muscle Matters","offers":[{"title":"Black","offer_id":53206151430480,"sku":"5639b10f-d8ac-419b-9dac-76d7c2d60d7d","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/6210\/0560\/files\/ChatGPTImageJul1_2026_11_19_07AM.png?v=1782995701"}],"url":"https:\/\/store.bodymusclematters.com\/collections\/new-arrivals.oembed","provider":"Body Muscle Matters","version":"1.0","type":"link"}